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Web Analytics

Google Analytics / Tag Manager / Adwords

 

Web analytics is the measurement and analysis of data to inform an understanding of user behaviour across web pages. Google Analytics Implementation & Configuration is key to this.

Analytics platforms measure activity and behaviour on a website, for example: how many users visited, how long they stay, how many pages did they visit, which pages they visit, what did they do on your website and whether they arrive by following a link or not.

Analytics Audit & Configuration
Simply put, our Google Analytics health check will audit the current configuration of your analytics setup to ensure that quality data is being reported on. We will answer the following questions:
Does it collect what we need. Are filters set up correctly?
Can we stand over this data?
Where are the potholes?
What can be fixed?
Where are the pain points. What is not working?
What reports should be generated. What should be ignored?

Tracking & Tag Management
One of the more important parts of analytics is making sure you’re tracking things correctly. If you’re not doing that part right, you can’t trust the data in your reports.

Tag management systems control the deployment of all other tags and mobile vendor deployments via an intuitive web interface, without requiring any software coding. Tag management systems make it easy to add, edit or remove any tag with point and click simplicity. Enterprise tag management solutions – compared to free tag managers – also deliver a variety of advanced capabilities, such as customization, data management, privacy controls, mobile application support and much more.

Analysis and Reporting
We will use our Analytics tools and skills to explore your data and use our reporting tools to organise your data to provide you will relevant insights to boost your business.